WHAT: Zoeva #104 Buffer Rose Golden Vol. 2 Brush
WHY: Being able to confidently select the right makeup brush is a little bit like being able to confidently select a good wine— .0004% of people can do it. That is a statistic based on nothing, but it feels true.
But today you are one step closer to never needing to look into the abyss of foundation brushes ever again. Because we have found the correct one.
Can you spend $125 dollars on a gorgeous foundation brush? Yes. Can you also spend $4 on a very, very decent foundation brush? Also yes.
But this universally beloved, hardworking, non-shedding, truly great foundation brush is really the end-all be-all for us. Its synthetic bristles are quite dense but remarkably soft, and the flat top of the brush allows you to really get in there with basically any foundation formula — liquid, stick, cream, serum, tint, whatever.
Why a foundation brush vs your fingers vs a sponge? A great question. The dumb answer is: everyone is different so choose whatever feels right to you. The better answer is: brushes can often cut your application time in half, and they blend foundation seamlessly so you don’t end up with any ghastly makeup lines.
This brush, in particular, creates that flawless finish we all read about and automatically assume is a lie.
And it’s $22. So.
WHERE: Ulta
PRICE: $22