WHAT: Ilia Super Serum Skin Tint SPF 40 Foundation
WHY: You, like every relatively-interested-in-good-makeup woman on earth, have likely been inundated with Ilia’s brilliant video campaign ad of close-up, real women, ages 20-70, using this foundation in real time, showing how seamless, how glowing, how utterly im.per.cep.ti.ble it looks on literally every age, every type, every tone.
And we are here to tell you: this foundation is incredible.
For most of us who are marching slowly towards wrinkles and age spots and texture, we are noticing that makeup now looks worse on our skin, and highlights our issues instead of masking them. Which is why this foundation formula has us in such a tizzy. It’s incredibly thick and almost goopy, but once you haphazardly smear it on with your fingers, it becomes almost completely sheer, leaving only plumped-up, intensely hydrated skin, with a realistic skin tint.
If the words “natural” and “glowy” are words you usually use to describe your perfect foundation, welcome to the answer to your dreams.
And it’s clean, silicone-free, fragrance-free, oil-free, offers 30 shades, and has SPF 40.
PRICE: $48