This British Brand You've Never Heard Of Is Making Our Ideal Fall Wardrobe
by The Candidly Team
Do you remember the Golden Age of 90s shopping when we all had that one store we loved more than any other? THE store we visited at the mall for pretty much anything “cute.” First it was Wet Seal. Then The Limited. It makes us mildly ill to admit it but even Bébé had a moment. Bébé guys.
The point is, nowadays, when we need clothes, we have to go trudging through the internet where we simultaneously feel overwhelmed with choices, AND we keep seeing the same disappointing things over and over. In short, we’re bored…and tired.
Which is why when we stumbled upon this British brand, our interest piqued. It’s called Boden.
Though new to us, Boden has been a staple in the U.K. since the 90s (sort of akin to our J.Crew). It’s known for creating classic designs with pretty details, often in unexpected, bright colors or thoroughly British prints. It’s not really considered posh or trendy, but a reliable source of well-made pieces worn by the likes of Kate Middleton along with millions of women across the nation.
And while, admittedly, we found some of the things on the brimming BodenUSA website to be a miss, we were happy to discover a loooong list of gorgeous knits, perfect tops, smart coats, and lovely dresses that we could see ourselves feeling excited to wear any chilly day of the year. Add to that its inclusive sizing and flattering cuts and we were ready to pour ourselves a cup of tea and start shopping.
And here’s what our cart looks like:
At The Candidly, we try a lot of stuff so you don’t have to. We only recommend things we truly love, and that we think you’ll love, too. All products are chosen independently by our creative team, and all details reflect the price and availability of products at the time of publication. If you buy something we link to, The Candidly may earn a commission.
We have to eat.