Whenever we walk into our closets, we are seized with a sudden, all-encompassing desire to douse the whole thing in gasoline and burn it right to the ground.

We all hate our clothes. Our clothes are terrible. Ask literally any woman in your life if she loves her clothes, or even LIKES her clothes and she will laugh a loud, wicked, breathless laugh as if you told her the single funniest joke she’s ever heard. None of us have anything to wear. Nothing looks good on us. Nothing fits our personal style. Nothing looks chic yet effortless and comfortable yet good.

We did a deep dive on this. We really wanted to understand why we all hate our clothes.

We figured it out.

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